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LBMA Podcast: RetailLoco, Adsquare, PlaceIQ, Bluedot
Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan & Aubriana Lopez. On the show: A RetailLoco Recap, Adsquare’s...
View ArticleStreet Fight Daily: Google Positions Itself to Challenge Amazon on Voice, New...
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ad Buyers Say Google’s YouTube and YouTube TV Integration Will Help It Rival Amazon on Voice (Digiday) At...
View Article#SFSNYC: Moving Beyond Basic Location-Based Advertising Without Getting Creepy
Location data can be leveraged and put to work for marketing in far more ways than basic geo-targeted advertising, and its utility can grow exponentially when applied to other functions and roles. Yet...
View ArticleStreet Fight Daily: Highlights from Street Fight Summit, Advertisers Drop...
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… #SFSNYC: The Growing Power of SMB OS (Street Fight) Until recently, brick-and-mortar shopping relied on...
View ArticleOhio Car Dealership Sees Early Success with Location-Targeted Mobile Ads
Merchant: Kia of Bedford Location: Bedford, Ohio Platforms: Waze, PureCars Bottom Line: Location-targeted mobile ads help businesses get out in front of both local customers and travelers who might be...
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LBMA Vidcast: McDonald’s & Waze, Lego & Snapchat
Welcome to This Week in Location Based Marketing, a weekly video vidcast from the Location Based Marketing Association with Asif Khan & Aubriana Lopez. On the show: Hermes AR package delivery, NFC...
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Destination-Based Marketing Adapts Location-Driven Strategies for Consumers...
Brand marketers have been tailoring content to consumers based on their real-time, physical locations for years. It’s called location-based marketing, and if you’re a regular reader of Street Fight,...
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Digital Advertisers Look to Connected Cars to Push Industry Forward
This post is the latest in our “Driving Local” series. It’s our editorial focus for the month of August, including topics like autonomous vehicles and the car as the ultimate “local” mobile device. See...
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Waze Rolls Out Contactless Payments at the Pump
More than half of Americans say they’re concerned about touching cash during the Covid pandemic, and 60% say they plan to use so-called touchless payments in the future. Google’s Waze is leaning into...
View ArticleLocation Weekly: Burger King and Wawa Innovate for Covid Era
In this episode of Location Weekly, the Location-Based Marketing Association covers Wawa launching drive-through-only convenience stores, Waze launching contactless gas payments at Shell and Exxon...
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